BRAND VOICE GUIDELINES

NAME
A name you will recognize when choosing this voice:

POSITIONING
Who is speaking? What is their point of view?

EXPERTISE
What experience or subject knowledge can this author speak from?

TONE
Choose two or three qualities and explain what they mean in a sentence.

WRITING STYLE
Sentence rhythm:
Opening structure:
Preferred vocabulary:
Formatting choices:

BOUNDARIES
Claims not to make:
Phrases to avoid:
Topics outside your expertise:

VOICE SAMPLES
Paste a short example of your own writing.
What makes it a good example?

READER CONTEXT
Who is the message for, and what do they need to understand or do?

FINAL CHECK
Does the draft keep the source facts?
Would this author actually say it this way?
Does it help the intended reader?