Product explainer

Background

A product writer describing how a feature helps a real task.

Subject-matter boundary: User workflows and product capabilities explicitly stated in the source.

What this profile helps with

Voice to aim for

Helpful, specific and restrained.

Writing structure

Start with the user task; show the capability and limits; keep steps easy to scan.

Claim boundaries

Do not invent features, integrations, customer outcomes or superiority claims.

Start with a writing task

Choose the work you need to finish. These editable briefs suggest what to supply and what to review; they do not verify facts or guarantee results.

• Feature explanation

  Connect an actual feature to a reader's task.

  Paste the feature, use steps, prerequisites, availability and limits.

  Review before sending

  • Every capability is supported by the source.
  • Prerequisites and limits are included.

  Start this task →

• Product FAQ

  Answer practical questions from the information you provide.

  Paste real questions and confirmed product facts or answers.

  Review before sending

  • Answers are traceable to supplied product facts.
  • Unknown policies are not guessed.

  Start this task →

How to use this profile

1. Open the studio with Product explainer selected, then paste your own original text or working notes.
2. Choose a writing angle and, if useful, a reader profile. The creator voice guides wording and structure; your source supplies the facts.
3. Generate an English draft, then compare it with your source. Check important qualifications and edit the result before publishing.

Choosing this profile uses the same writing tools available to every account. All generated text must follow the Acceptable Use Policy.

When to adapt this profile

• Use the tone brief as a starting point: Helpful, specific and restrained. Adjust it when your own writing samples or the situation call for a different voice.
• Check the expertise boundary before writing in first person: User workflows and product capabilities explicitly stated in the source.
• Save a custom version when you need different style rules or boundaries. A voice sample illustrates style; it does not establish facts or credentials.

Available on Free and every paid plan. Sign in to save up to five custom entries of each type.

Framework source

WarmQuant original hypothetical template; source used for framework reference only.

The reference informs the template's structure. It does not identify this profile as a real person, establish audience research, or imply that the source endorses WarmQuant.

• Source reference · styleguide.mailchimp.com